Being on the bleeding edge of technology just isn’t as profitable as making money. A good example right now is the beer industry. BUD is making tons off of our down economic times. But I bet you if you look at BUD, you might find a non-networked FoxPro application, or something from 10 years ago. You might find that there are copying processes that you would’ve replaced with rsync ages ago, or user rights managements issues still solved with point and click.
I can’t say for sure, because I’m not there. If the clothing that most people wear in Fortune 500 companies is any indication, their tech is 10 years behind the times.
How do you communicate to them?
Kathy Sierra style and use a deck. Create a power slide presentation for free at Google Docs.
If you’re at a big company, a coder that turns his passion and goals into something others share uses a deck. By my count, you should spend an hour of your day making a deck to get a point across.