This is something I learned from Nirvino.com, the iPhone wine rating app.
- have an event where you invite iPhone users
- Make the entrance to the event downloading your app. In this case it was a winetasting
- Have folks come in and enjoy the wine.
- Before they leave ask them to rate the app at a set up terminal
I thought I would be put off by it, but if you approach it in a smooth and non-pushy way, it’s a great way to get more ratings for your app. All of the ratings were positive.